Today?s resort developers and owners are faced with complex issues brought on by economic factors, competition, and significant changes in the expectations of timeshare and private residence club owners. In order to stay ahead of the curve, it is an imperative for vacation and travel providers to be innovative in providing solutions that meet the evolving demands of travel consumers.
How Has The Timeshare Market Changed?
Timeshares along with its more luxurious counterpart, private residence clubs have become growth areas in the travel and leisure industry, providing highly sought out destinations and accommodations for discerning travelers.
Many savvy would be second home buyers have realized it is better to be a part owner in a home that will be used for only several weeks per year, spurring the growth in the private residence aspect of the timeshare industry. Add to that the fact that properties do not need to be maintained by the vacationer, (less responsibility), along with the growing availability of homes of distinction in extremely desirable locations, and you have a fertile market that is open to tremendous competition.
Value For Money
The market has to balance offerings not just with amenities in the home, but also must go beyond, taking into account more than ever, how far a family?s vacation dollars will take them. Rising costs and erosion of a family?s discretionary income are other factors making it critical that resort owners and developers take into account the value of every dollar a family spends on vacation. They must provide value that will result in greater customer experiences.
?The value for money question is paramount in people?s minds because of the impact of the recession,? said Regina Almstead, VP Sales & Marketing, Private Residence Collection. ?Resorts have to ask themselves the hard questions such as ?how many of our members each year stop paying their fees because they didn?t get the services they were expecting or because of a lack of great customer service.?
The Need For Ease
The market also calls for solutions that address the busy lifestyles of today?s travel connoisseur. Vacations need to be easy to arrange; easy on the pocket and easy on the vacationer whose stressful lifestyle does not typically facilitate detail-oriented planning and execution of seamless vacations. Resorts need to be able to provide the A to Z comfort needed to make a vacation happy, smooth, and carefree. Members want to belong to a club that offers a full service luxury concierge service that will handle their needs from door to door, leaving them to enjoy their well earned vacations!
How Should Resort Owners & Developers Address This Changing Demand?
They must change their offering and enhance their portfolios in order to meet demands. The consumer has changed and so must they!
Elite Timeshare & Private Residence Concierge
Enter Private Residence Collection?. Private Residence Collection? (PRC) is a luxury Concierge Service that handles the elite timeshare and private residence club members? travel needs. The emphasis is on luxury, including everything from staffing: ? cooks, nannies, and drivers; to private jets in conjunction with Net Jets, pioneers in fractional jet ownership. PRC provides access to luxury yachts and sports cars; cruises; private villas worldwide and will even handle airline tickets. Through its concierge club, travelers can forget all the details of creating a seamless trip, leaving everything to PRC.
PRC works in partnership with developers and resorts to offer quality vacation experiences and outstanding customer service. Headquartered in New York, PRC is uniquely positioned to address the emphasis on new demands through its relationships with many providers of timeshare and private residence club inventory and through its travel agency?s consortium of travel providers such as Abercrombie & Kent, a leader in luxury and adventure vacations since 1962.
?PRC provides that ?Wow factor? that separates a resort from its competition and gives the sales team that added advantage to keep a prospective buyer engaged in the sales process,? added Almstead. ?Imagine how a resort?s closing percentage and average sale price can increase if they could customize every vacation every time for every client with total accuracy and professionalism.?
Luxury Travel: Escorted & Independent Journeys
The newest member of the consortium is Luxury Travel TRAVCOA who has spent 60 years ironing out the kinks in small group travel. They now offer escorted and independent journeys worldwide, a collection of ready-to-book itineraries that take into account the lack of expertise of most travelers, smoothing out the often difficult process of planning itineraries and selecting the right company for the right service at the right price.
Splendors of Sicily is its 10 day journey that offers spectacular landscapes; exquisite food and wine; Greek architecture; always close to the Mediterranean with Mount Etna as a backdrop!
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